Local examples of how people are making their visions of sustainability real.

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Eugene's Retailers Launch Joint Ad Campaign - The myth is that big stores get bigger because they can offer customers more value at better prices. The truth is a little more complicated. One of the real advantages of bigness is the ability to dominate potential customers' consciousness with your advertising. Once that happens, smaller businesses, no matter what value they offer, might as well not exist. Now, smaller stores are catching on. They're learning to cooperate on advertising to enable them to compete with larger stores.

Vermont Country Stores Form Alliance - These Vermont retailers show how to beat the big guys and save your community at the same time.